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Product-market fit survey template

Run the “very disappointed” product-market fit test and learn who your best customers are and why.

  • 8 questions
  • about 2 min
  • Works on Free
  • Logic
  • Scoring
  • Endings
  • Hidden fields
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  • Unlimited responses on Free
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Question 1 of 5

How would you feel if you could no longer use our product?*

What’s inside the product-market fit survey template

This product-market fit survey template runs the Sean Ellis test: how would users feel if they could no longer use your product? It then asks who benefits most, the main benefit and what they would use instead. Lapsed users take a short path that asks why they stopped. Aim for 40% or more "very disappointed".

Change any question, theme or ending in the Pulseware survey maker, then share it by link, QR code or embed.

  • 3 questions only appear when an earlier answer calls for them.
  • 3 logic rules skip ahead or end early, based on the answers.
  • Scores every response automatically as people answer.
  • 3 thank-you screens, picked by the answers: “Thank you, that’s great to hear”, “Thanks for telling us”, “Thanks for your feedback”.
  • Hidden fields filled from the link: product, user_id, plan, signup_month.
  1. 1 Single choice: How would you feel if you could no longer use our product?
  2. 2 Long answer: What type of person do you think would benefit most from it? (optional) (when needed)
  3. 3 Long answer: What is the main benefit you get from it? (when needed)
  4. 4 Single choice: What would you use instead if it disappeared? (optional)
  5. 5 Long answer: How could we make it better for you? (optional)
  6. 6 Long answer: Why did you stop using it? (when needed)
  7. 7 Single choice: Which best describes your role? (optional)
  8. 8 Yes / No: Can we follow up with a 15-minute call? (optional)

Why this template works

  • The core question comes first, so every response counts toward the score.
  • Lapsed users get their own short path.
  • User IDs from your app attach to each answer.

Works with

Connect these after you publish, from the Connect tab.

  • Google Sheets Track the share of “very disappointed” answers
  • Webhooks Send answers to your product analytics or CRM (user_id)

Questions about this template

What is a good product-market fit score?

The common benchmark is 40% or more of active users answering "very disappointed".

Who should I send it to?

People who have used the core of your product recently, at least twice. Pass their user ID in the link so you can segment results.

Building something else? Try the aI survey maker.

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