Building surveys

Logic and scoring

Logic decides who sees what. Calculations add things up as people answer. Both are on the free plan, with no cap on the number of rules.

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How a rule is built

A rule reads when this, do that. The when can look at an answer, a hidden field or a variable, and you can group conditions with "all of" and "any of". The do is one of: jump to a question, jump to an ending, show a block, hide a block, or change a variable.

Rules live in their own Logic tab rather than being scattered through the questions, and a flow map draws the paths so you can see where people actually end up. That is the main difference between our logic and Tally's, which puts logic blocks inline at the point they apply.

Scoring a quiz

Give answer options points, and the score adds itself up. The scoring panel shows the total available and which options award what, so you can sanity-check a quiz before it goes out.

For anything that is not a straight right-or-wrong, use a variable: set a starting value, then add, subtract, multiply, divide or set it from a logic rule. Route people to different endings by score.

The quiz maker page walks through a full example.

Piping and hidden fields

Piping repeats an earlier answer in a later question — "Thanks, {name}. How did you find the {product} you chose?" It works in question titles, descriptions, endings and redirect URLs.

Hidden fields carry data in through the link: ?campaign=spring&user=1234. The values arrive with the response and can be used in logic, which is how you segment answers without asking people who they are.

Test it before you send it

Preview takes every path. Submit a couple of test responses as different kinds of respondent, check the endings are the ones you expect, then delete the test responses from the responses table.

When you see where people give up, tighten the logic. Drop-off insights on Pro tells you which question lost them.

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