About Pulseware

The honest survey maker, built in Australia.

Pulseware is a small, independent survey maker. We started it because survey tools had quietly become marketing platforms — and the actual job of asking a question and getting an answer had gotten harder.

We use surveys ourselves — at the start of projects, after launches, before pivots. Every time, we ended up writing the questions in a doc first because the popular tools made the simplest workflow feel like configuring a CRM. So we built the small thing we actually wanted: a fast, free online survey maker with a mobile-perfect runner and a CSV export that ships on the Free plan.

Pulseware is what survives if you take a survey tool and aggressively remove anything that is not about asking a clear question, sharing a clean link, and getting honest answers back. Ten question types, layout blocks, a mobile-friendly runner, a dashboard that does not lie to you, an AI builder when you want a starting point, and a CSV export when you outgrow us.

We are a small team based in Australia. We do not train AI models on your survey content, we do not sell respondent data, and we do not send you a 12-step onboarding sequence after you sign up. We try to earn your trust by being useful and getting out of the way.

Founder

Michael Hodge

Founder · Pulseware

Michael directs assessment design and content quality at Pulseware. The approach combines formal psychology training at the University of Wollongong with hands-on expertise in questionnaire methodology, item construction, and the practical psychometrics of online survey design.

Outside Pulseware, Michael also runs myiqtested.com — a free, research-backed cognitive assessment built on the open-source ICAR framework. He writes about how to read a single test score honestly: what it does say, what it cannot, and how to keep a number from doing more work than it is meant to.

Credentials

  • Bachelor of Science (Psychology), University of Wollongong

Areas of expertise

  • Psychometric assessment design
  • Item-level scoring and norming
  • Online assessment methodology
  • Survey questionnaire design
  • Plain-language communication

The straightforward alternative to SurveyMonkey, Typeform & Google Forms.

Pulseware is built as a deliberate SurveyMonkey alternative. SurveyMonkey is a mature research platform with advanced paid features. We’re built around simpler, free survey collection — designed so response collection isn’t the upgrade trigger.

Pulseware is also a Typeform alternative. Typeform looks lovely, but the response cap arrives fast on the free tier and Typeform has shifted focus toward conversational AI agents, which leaves a gap for a focused survey maker. Pulseware stays small, sharp, and free.

And Pulseware is a Google Forms alternative. Google Forms is free and reliable, but the runner feels dated next to a modern survey experience and the editor has not kept up. We give you the same "free and reliable" with a runner respondents actually want to finish, themes that match your brand, eight embed styles, and an AI builder.

We do not want to be everything to everyone. We do not do quizzes, scoring engines, HRIS integrations, or AI personalities. If you need those, use the giants. If you just need a fast, free, mobile-perfect survey today, Pulseware is the right tool.

Founding principles

Three things we keep coming back to.

Registered business

Pulseware is a real, registered Australian business.

Pulseware is operated by My Plaza Pty Ltd, an Australian private company registered for GST since 2004.

ABN
58 110 054 245
Registered office
Suite 1, Ground Floor, Enterprise 1, Innovation Campus,
Squires Way, North Wollongong NSW 2500, Australia

For privacy requests, security disclosures, abuse reports or general questions, use the public contact forms.

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