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Market research survey template

Validate a problem and a target audience before building or launching, and screen out people outside the market.

  • 11 questions
  • about 4 min
  • Works on Free
  • Logic
  • Endings
  • Hidden fields
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  • Unlimited responses on Free
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Question 1 of 10

Do you [use or buy products like ours]?*

What’s inside the market research survey template

This market research survey template tests a problem and an audience before you build. A screener politely ends the survey for people outside your market. Everyone else describes the problem, how they handle it now, what matters when choosing, and what they would pay. Demographics include Australian states and territories.

Change any question, theme or ending in Pulseware’s free online form builder, then share it by link, QR code or embed.

  • One question only appears when an earlier answer calls for it.
  • A logic rule skips ahead or ends early, based on the answers.
  • 2 thank-you screens, picked by the answers: “Thanks for your time”, “Thank you”.
  • Hidden fields filled from the link: panel, utm_source.
  1. 1 Single choice: Do you [use or buy products like ours]?
  2. 2 Long answer: What is the hardest part of [the problem] for you today?
  3. 3 Single choice: How do you handle it now? (optional)
  4. 4 Matrix / Likert: How important are these when choosing a solution? (optional)
  5. 5 Number: What would you expect to pay per month? (optional)
  6. 6 Number: At what monthly price would it feel too expensive? (optional)
  7. 7 Slider: How likely are you to try a new solution this year? (optional)
  8. 8 Single choice: Age group (optional)
  9. 9 Dropdown: State or territory (optional)
  10. 10 Yes / No: Happy to be contacted for a follow-up interview? (optional)
  11. 11 Email: Email (when needed)

Why this template works

  • A screener keeps results to your real market.
  • Two price questions show the expected and too-expensive range.
  • Interview opt-ins come with contact details.

Works with

Connect these after you publish, from the Connect tab.

  • Google Sheets Analyse answers in a sheet
  • Airtable Build an interview pipeline

Questions about this template

How many responses do I need?

For early problem validation, 30–100 good responses show clear patterns. For sizing a market, work with a panel and a larger sample.

Can I run a prize draw?

Yes, add the details to the thank-you screen. Check the trade promotion rules in your state first.

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