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Brand awareness survey template

Measure unaided recall, aided recognition, source of awareness and perception of a brand against competitors.

  • 8 questions
  • about 2 min
  • Works on Free
  • Logic
  • Hidden fields
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  • No sign-up to start
  • Unlimited responses on Free
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Question 1 of 5

When you think of [category], which brands come to mind?*

What’s inside the brand awareness survey template

This brand awareness survey template measures recall the right way: it asks which brands come to mind before showing any names. Then people pick the brands they know, and those who know yours say where they heard of it, which words fit and how much they trust it. Options shuffle to avoid order bias.

Change any question, theme or ending in Pulseware’s free form builder, then share it by link, QR code or embed.

  • 3 questions only appear when an earlier answer calls for them.
  • Hidden fields filled from the link: wave, panel.
  1. 1 Short answer: When you think of [category], which brands come to mind?
  2. 2 Multiple choice: Which of these brands have you heard of?
  3. 3 Single choice: Where did you hear about [Your brand]? (optional) (when needed)
  4. 4 Multiple choice: Which words describe [Your brand]? (optional) (when needed)
  5. 5 Rating: How much do you trust [Your brand]? (optional) (when needed)
  6. 6 Single choice: How likely are you to consider [Your brand] next time? (optional)
  7. 7 Single choice: Age group (optional)
  8. 8 Dropdown: State or territory (optional)

Why this template works

  • Unaided recall comes first, so answers are not prompted.
  • People who don't know your brand skip the follow-ups.
  • A "wave" field compares results before and after a campaign.

Works with

Connect these after you publish, from the Connect tab.

  • Google Sheets Compare waves before and after a campaign

Questions about this template

What is the difference between aided and unaided awareness?

Unaided awareness is when people name your brand without a prompt. Aided awareness is when they recognise it in a list.

How do I measure a campaign's effect?

Run the survey before and after, with ?wave=pre and ?wave=post in the link, and compare the results.

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