Lead generation 13 questions · 3 min
Client intake Free template
Website design questionnaire template
Brief a new website project before the first call: goals, audience, pages, brand assets, budget and deadline.
- 18 questions
- about 8 min
- Works on Free
- Logic
- File upload
- Hidden fields
- No sign-up to start
- Unlimited responses on Free
1. Your name*
2. Email*
3. Phone
4. Business or organisation name*
5. Current website (if you have one)
What’s inside the website design questionnaire template
This website design questionnaire collects a complete project brief before your first call. Clients describe their business, goals, pages, brand assets, budget and deadline across four short pages, and can save and come back later. Questions about the old site only appear for redesigns, so new projects stay shorter.
Change any question, theme or ending in Pulseware, then share it by link, QR code or embed.
- 2 questions only appear when an earlier answer calls for them.
- Hidden fields filled from the link: lead_source.
- 1 Short answer: Your name
- 2 Email: Email
- 3 Phone number: Phone (optional)
- 4 Short answer: Business or organisation name
- 5 Website link: Current website (if you have one) (optional)
- 6 Single choice: What do you need?
- 7 Long answer: What does your business do, and who is it for?
- 8 Multiple choice: What should the website achieve?
- 9 Long answer: What do you like and dislike about your current site? (optional) (when needed)
- 10 Multiple choice: Which pages or features do you need? (optional)
- 11 Website link: Link to a website you like (optional)
- 12 Yes / No: Do you have a logo and brand colours? (optional)
- 13 File upload: Upload your logo or brand guide (optional) (when needed)
- 14 Single choice: Who will write the website text? (optional)
- 15 Ranking: Rank what matters most for this project (optional)
- 16 Single choice: What is your budget (AUD, including GST)?
- 17 Date: When do you need it live? (optional)
- 18 Yes / No: Will you need ongoing maintenance or hosting? (optional)
Why this template works
- Covers the questions web designers ask on every discovery call.
- Clients can pause and finish later without losing answers.
- Logo and brand files upload straight into the response.
Works with
Connect these after you publish, from the Connect tab.
- Notion Add each brief to your project database
- Email me Get each brief by email
- Zapier Send briefs to your CRM or project tool
- Uploads over 10 MB Pro On Free: up to 10 MB per file.
- Copy of answers emailed to the client Pro
Questions about this template
How long does the questionnaire take?
About eight minutes. Clients can save their progress and return to finish it.
Can I use it for app or branding projects?
Yes. Change the "What do you need?" options and the pages list. The structure works for most creative briefs.
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Start with the website design questionnaire template
Edit it straight away with no account. You only confirm your email when you publish.