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Lead generation Free template

Lead generation form template

Capture and qualify inbound leads, keep the campaign source, and send hot leads straight to a booking link.

  • 9 questions
  • about 2 min
  • Works on Free
  • Logic
  • Scoring
  • Endings
  • Hidden fields
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  • No sign-up to start
  • Unlimited responses on Free
Preview · answers aren’t saved
Question 1 of 8

What is your name?*

What’s inside the lead generation form template

This lead generation form template captures and qualifies leads in about two minutes. It asks about team size, budget and timeline, keeps the UTM source from your ad, and sends ready-to-buy leads straight to your booking link. Everyone else gets a helpful resource instead of a dead end.

Change any question, theme or ending in Pulseware’s free form builder, then share it by link, QR code or embed.

  • One question only appears when an earlier answer calls for it.
  • A logic rule skips ahead or ends early, based on the answers.
  • Scores every response automatically as people answer.
  • 2 thank-you screens, picked by the answers: “Let’s talk, …”, “Thanks, …”.
  • Hidden fields filled from the link: utm_source, utm_medium, utm_campaign, utm_content, gclid, referrer.
  1. 1 Short answer: What is your name?
  2. 2 Email: Your work email
  3. 3 Short answer: Company name
  4. 4 Single choice: How big is your team?
  5. 5 Single choice: What is your budget for this? (optional) (when needed)
  6. 6 Single choice: When do you want to start?
  7. 7 Long answer: What do you need help with, …?
  8. 8 Single choice: How did you hear about us? (optional)
  9. 9 Consent checkbox: Stay in touch (optional)

Why this template works

  • Two endings: hot leads book a call, early researchers get a guide.
  • Hidden fields keep the campaign, source and click ID with every lead.
  • One question per screen keeps completion high on mobile.

Works with

Connect these after you publish, from the Connect tab.

  • Zapier Create contacts in HubSpot, Pipedrive or Salesforce (or use Make, n8n or a webhook)
  • Slack Alert sales about new leads
  • Google Sheets Keep a lead list
  • GA4 and Meta Pixel “Lead” event Pro
  • Partial responses (see drop-offs) Pro

Questions about this template

Can I send leads to my CRM?

Yes. Use a webhook, or Zapier, Make or n8n, to create contacts in HubSpot, Pipedrive, Salesforce and others. All are on the Free plan.

How do I track which ad a lead came from?

Add UTM parameters to your form link. The template stores utm_source, utm_medium, utm_campaign and gclid as hidden fields with each response.

Can I score leads automatically?

Yes. Turn on scoring, give each answer points, and use the total in your logic rules.

Building something else? Try the free form builder with no sign-up.

All lead generation templates

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Edit it straight away with no account. You only confirm your email when you publish.

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